Better Choice Company Signs Memorandum of Understanding with Nutrisur S.A. for Development Rights of CBD Infused Pet Supplements
NEW YORK, April 12, 2019 (GLOBE NEWSWIRE) -- Better Choice Company, Inc (OTCQB: BTTR) (OTCQB: BTTRD) (the “Company”) is pleased to announce that it has signed a memorandum of understanding (“MOU”) with Nutrisur S.A. (“Nutrisur”), an Uruguayan company dedicated to the production and commercialization of food and nutritional supplements for animals, for the exclusive rights to develop cannabidiol (“CBD”) infused supplements, treats and other products for pets, based on ingredients adequate for their respective diets.
“Nutrisur has a long history in developing innovative products focused on animal nutrition. Joining forces with their experienced team to exclusively develop a range of Bona Vida branded supplements, treats and other products leveraging the Bona Vida CBD is what we consider just the beginning of a long-term synergistic relationship. We are excited to help Nutrisur enter the rapidly growing CBD market, while leveraging their established production facilities located in Uruguay. We look forward to the growth we can achieve together,” said Damian Dalla-Longa, Co-Chief Executive Officer of Better Choice Company.
“In founding Nutrisur our goal has always been to provide the best products for animal nutrition. We are excited to enter the increasingly popular CBD market. As veterinarians we believe in the health benefits of CBD for pets. We are looking forward to the development process with the Bona Vida team to explore all of the innovative products that we can create here in Uruguay,” said Carlos Velázquez, Co-founder and Chief Executive Officer of Nutrisur.
Nutrisur is a 100% Uruguayan company dedicated to animal nutrition. After working for more than 20 years in the livestock sector, veterinarians Carlos Velázquez and Ramón Juambeltz founded Nutrisur, a company devoted to the production and commercialization of food and nutritional supplements for animals. Nutrisur emphasizes on innovation and the development of products designed for the specific needs of producers and their animals, and is made up of a team of workers, technicians and entrepreneurs who strive to provide the best solutions for their clients and anticipate their requirements; promoting more efficient production methods, and priding themselves on doing business ethically, with respect to the environment. For more information, please visit http://www.nutrisur.com.uy/.
About Better Choice Company, Inc.
At the foundation of Better Choice is the belief that good health practices and nutrition contribute to and promote a higher quality of life. Recently, Better Choice entered into definitive agreements to acquire TruPet an online seller of pet foods, flea and tick products pet nutritional products and related pet supplies and Bona Vida, an innovative emerging CBD platform, focused on developing a portfolio of brand and product verticals within the animal and human health and wellness space. For more information, please visit https://www.betterchoicecompany.com.
About TruPet, LLC.
TruPet, LLC and TruDog, a division of TruPet, were founded in 2013 by Lori Taylor. The family-owned animal health company based in Ohio currently employs 52 animal-loving employees. The company began after founder Lori Taylor lost her Great Dane, Truman, to cancer at an early age. Determined to find out why her vibrant dog developed cancer, she set out to learn the truth about pet products. Through her research, she discovered that most commercial products simply do not provide the level of nutrition and quality that dedicated pet parents demand, so she developed her own brand of freeze dried, biologically appropriate raw products for dogs. TruDog is the first division of TruPet LLC, which is currently launching lines of food, supplements, and pet care products for dogs, cats, and horses. The company is named in honor of Truman, the Great Dane who sparked the search for better pet products.
About Bona Vida Inc.
Bona Vida is a developer of a portfolio of brand and product verticals within the animal and adult health and wellness space and plans to become the preeminent player in the hemp-derived CBD industry. Importantly, Bona Vida will only be sourcing CBD from industrial hemp. Bona Vida is developing and operating in the hemp-derived CBD space and will focus on the following markets: Pets (dogs and cats), veterinary, livestock and human health and wellness. For more information, please visit: www.bonavida.com. Bona Vida can be reached at: email@example.com.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including the anticipated growth from the relationship with Nutrisur. The words "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "will," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events. Some or all of the events anticipated by these forward-looking statements may not occur. Important factors that could cause actual results to differ from those in the forward-looking statements include contractual issues that may impair the ability to do business with Nutrisur, regulatory issues and the willingness of consumers to use CBD products for their pets. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
Better Choice Company, Inc.
Damian Dalla-Longa, Co-CEO
Better Choice Company, Inc.
Lori R. Taylor, Co-CEO
Released April 12, 2019