Annual report [Section 13 and 15(d), not S-K Item 405]

Schedule of Information about Revenue Channels (Details)

v3.25.1
Schedule of Information about Revenue Channels (Details) - USD ($)
$ in Thousands
 12 Months Ended
Jun. 01, 2024
Dec. 31, 2024
Dec. 31, 2023
Disaggregation of Revenue [Line Items]      
Net sales $ 2,000 $ 34,975 $ 38,592
Revenue from Contract with Customer Benchmark [Member] | Sales Channel Concentration Risk [Member]      
Disaggregation of Revenue [Line Items]      
Concentration risk, percentage   100.00% 100.00%
Digital [Member]      
Disaggregation of Revenue [Line Items]      
Net sales [1]   $ 16,482 $ 19,002
Digital [Member] | Revenue from Contract with Customer Benchmark [Member] | Sales Channel Concentration Risk [Member]      
Disaggregation of Revenue [Line Items]      
Concentration risk, percentage [1]   47.00% 49.00%
International [Member]      
Disaggregation of Revenue [Line Items]      
Net sales [2]   $ 16,210 $ 13,720
International [Member] | Revenue from Contract with Customer Benchmark [Member] | Sales Channel Concentration Risk [Member]      
Disaggregation of Revenue [Line Items]      
Concentration risk, percentage [2]   46.00% 36.00%
Brick And Mortar [Member]      
Disaggregation of Revenue [Line Items]      
Net sales [3]   $ 2,283 $ 5,870
Brick And Mortar [Member] | Revenue from Contract with Customer Benchmark [Member] | Sales Channel Concentration Risk [Member]      
Disaggregation of Revenue [Line Items]      
Concentration risk, percentage [3]   7.00% 15.00%
[1] The Company’s Digital channel includes two wholesale customers that amounted to greater than 10% of the Company’s total net sales for the years ended December 31, 2024 and 2023, respectively. Additionally, DTC sales within the Digital channel amounted to greater than 10% of the Company’s total net sales for the year ended December 31, 2023. DTC sales within the Digital channel were approximately $5.6 million for the year ended December 31, 2023. As of June 1, 2024, the Company has exited its DTC channel in an effort to improve profitability. The Company historically reported the sales in this channel as E-commerce and DTC separately and has been consolidated into one revenue stream as of December 31, 2024.
[2] One of the Company’s International customers amounted to greater than 10% of the Company’s total net sales and represented $12.8 million and $11.0 million of net sales for the years ended December 31, 2024 and 2023, respectively.
[3] None of the Company’s Brick & Mortar customers represented greater than 10% of net sales for the years ended December 31, 2024 and 2023. For the year ended December 31, 2023, Petco was included within the Brick & Mortar channel. Beginning in Q1 2024, Petco is presented within Digital as a result of the strategic exit out of Petco stores, while remaining on Petco.com.