Quarterly report pursuant to Section 13 or 15(d)

Stockholders' deficit, Equity Transactions (Details)

v3.20.2
Stockholders' deficit, Equity Transactions (Details)
$ / shares in Units, $ in Thousands
 3 Months Ended
Jan. 02, 2020
USD ($)
shares
May 06, 2019
USD ($)
$ / shares
shares
Feb. 12, 2019
USD ($)
$ / shares
shares
Dec. 12, 2018
USD ($)
$ / shares
shares
Jun. 30, 2019
USD ($)
Jun. 30, 2020
shares
Mar. 30, 2020
shares
Mar. 05, 2020
shares
Mar. 03, 2020
Director
shares
Jan. 13, 2020
shares
Dec. 31, 2019
shares
Oct. 29, 2018
USD ($)
Common Stock [Abstract]                        
Common stock, shares issued (in shares)           48,939,708         47,977,390  
Units issued in private placement offering (in shares)       1,425,641                
Unit price (in dollars per share) | $ / shares       $ 1.95                
Gross proceeds from private placement offering | $       $ 2,800                
Share issuance costs | $       $ 100                
Value of shares acquired | $         $ (2,200)              
Reserved Shares of Common Stock for Future Issuance [Abstract]                        
Conversion of Series E (in shares)           1,760,903         1,760,903  
Exercise of options to purchase common stock (in shares)           7,471,608         7,791,833  
Warrants to purchase common stock (in shares)           17,087,976         16,981,854  
Notes payable (in shares)           7,163,589         4,437,500  
Total (in shares)           33,484,076         30,972,090  
TruPet, LLC [Member]                        
Common Stock [Abstract]                        
Acquisition of treasury (in shares)   (1,011,748)                    
Value of shares acquired | $   $ (6,100)                    
Initial ownership interest acquired   7.00%                    
Bona Vida, Inc. [Member]                        
Common Stock [Abstract]                        
Unit price (in dollars per share) | $ / shares   $ 6.00                    
Amount of change of control payment | $                       $ 500
Number of shares of common stock to be issued in consideration for change of control payment (in shares)   100,000                    
Series A Preferred Units [Member]                        
Common Stock [Abstract]                        
Units issued in private placement offering (in shares)     69,115                  
Unit price (in dollars per share) | $ / shares     $ 2.17                  
Gross proceeds from private placement offering | $     $ 200                  
Shares issued in stock conversion (in shares)   2,460,518                    
Common Stock [Member] | Advertising Services [Member]                        
Common Stock [Abstract]                        
Common stock, shares issued (in shares)               125,000        
Common Stock [Member] | Investor [Member]                        
Common Stock [Abstract]                        
Common stock, shares issued (in shares) 308,642                      
Gross proceeds from private placement offering | $ $ 500                      
Common Stock [Member] | Investor [Member] | Maximum [Member]                        
Common Stock [Abstract]                        
Share issuance costs | $ $ 100                      
Common Stock [Member] | ABG [Member]                        
Common Stock [Abstract]                        
Common stock, shares issued (in shares)                   72,720    
Restricted Stock [Member]                        
Common Stock [Abstract]                        
Common stock, shares issued (in shares)                 450,000      
Number of non-employee directors | Director                 3      
Restricted Stock [Member] | Officer [Member]                        
Common Stock [Abstract]                        
Common stock, shares issued (in shares)             5,956