Werner von Pein

Chief Executive Officer

Previously, Mr. von Pein was the President and Chief Executive Officer of Halo, Purely For Pets, Inc. (“Halo”), which is a subsidiary of the Company. Prior to Halo, Mr. von Pein was most recently the Chief Executive Officer of Three Dog Bakery, a U.S. based pet treats and toys/accessories business with approximately $30 million in sales. In addition to his experience at Halo and Three Dog Bakery, Mr. von Pein also served as the Executive Vice President of Global Operations and New Ventures at Beefeaters, a manufacturer and seller of dog treats and wellness products. Beyond his significant experience in the pet industry, Mr. von Pein has held various leadership positions at a number of consumer branded businesses, most notably as the Chief Executive Officer of Lavazza-North America. Mr. von Pein also has significant foundational experience from his time at Rexall Sundown, Kraft and Procter and Gamble, where he worked on brands such as Nabisco Brands, Hebrew National, Gain, Cheer, Life Savers and Planters. Mr. von Pein holds an M.BA. from Xavier University and a B.S. in Chemical Engineering from the University of Rochester.

Anthony Santarsiero

President and Director of Operations of the Company

Mr. Santarsiero is also President of TruPet, LLC, where he has been responsible for overseeing the company’s financials and day-to-day operations since January 2014. Prior to his time at TruPet, LLC, Mr. Santarsiero founded RV Genie and RV Clear Price, online platforms designed to assist private parties, dealerships, manufacturers and suppliers navigate the RV industry and interact directly with consumers, where he served as President since January 2013. Mr. Santarsiero has also served as Sales and Marketing Manager at GSI Inc. from May 2013 to March 2014, International Sales Manager and Director of E-Commerce Platform at BriteLyt Inc. from May 2013 to March 2014, Sales Manager and Business Manager at Dimmitt Automotive Group from June 2012 to August 2013 and was founder and Chief Executive Officer of Terra Paws from January 2010 and May 2012.

Damian Dalla-Longa

Executive Vice President, Corporate Development and Director

Damian has extensive experience investing in and operating consumer and commodity related businesses. He was one of the Founders and CEO of Bona Vida (animal health CBD platform) before its acquisition by Better Choice Company, and consolidation with TruPet.

Prior to Better Choice, Damian was a Partner at Albaron Partners – a middle market investment firm focused on the cannabis and healthcare sectors. Damian has more than a decade of Wall Street investment experience managing over $2.5Bn in capital, having previously worked at Bain Capital, King Street, Silver Point and Magnetar.

Damian has an MBA and B.S. Econ, both from the Wharton School at the University of Pennsylvania