Lionel Conacher

Interim Chief Executive Officer and Director

Lionel Conacher joins Better Choice with over thirty years of financial experience, spanning senior positions in public companies in both Canada and the US, investment banking, private equity and venture capital. Mr. Conacher currently serves as Chairman of DXL Group (NASDAQ: DXLG), where he has successfully guided the retail chain through the COVID-19 pandemic. In 2018, Mr. Conacher co-founded a San Francisco based venture capital fund, Next Ventures, after serving as a Senior Advisor and Operating Partner at Altamont Capital Partners, a Palo Alto based Private Equity Firm, for over seven years. Prior to his experience at Altamont Partners, he co-founded and served as the CEO of Westwind Partners Inc., a specialized Canadian institutional investment bank that was ultimately sold to Thomas Weisel Partners for $170 million in 2007 before being acquired by Steifel in 2010. Mr. Conacher holds an A.B. in Economics & Art History from Dartmouth College and is also actively involved in a variety of non-profits.

Sharla Cook

Chief Financial Officer

Sharla Cook joined Better Choice Company in April 2020, bringing more than 17 years of accounting and financial management experience for both start-ups, and mature, global organizations. Prior to joining Better Choice, Ms. Cook served as Vice President, Accounting, and Corporate Controller at a real estate investment management and property management company, where she led corporate accounting and finance, risk management, and human resources. Prior to that, Ms. Cook was Corporate Controller at Checkers Drive-In Restaurants, Inc. where she oversaw corporate accounting, tax and financial planning and analysis. Prior, Ms Cook held various positions across multiple industries with oversight of accounting, finance, and treasury. Ms. Cook began her career at KPMG LLP in Tampa. Ms. Cook is a Certified Public Accountant in the state of Florida, and holds a Bachelor of Science in Accounting from Southeastern University.

Donald Young

Chief Sales Officer

Donald Young joins The Better Choice Company with more than 29 years of experience leading the sales organizations of several prominent pet specialty pet food brands including The Nutro Company (Natural Choice, MAX, and Greenies Brands) and Merrick Pet Care, Inc. (Merrick, Backcountry, Purrfect Bistro and Fresh Kisses Brands). Following his success at The Nutro Company, Mr. Young led the turnaround and expansion of Merrick Pet Care’s Pet Specialty business from 2010 – 2020, where he was directly responsible for growing the company from a niche brand to the #3 natural player in the pet specialty retail channel. Merrick Pet Care more than quadrupled its sales during this period, surpassing $500m in the process and ultimately leading to the sale of Merrick Pet Care to the Nestle Purina Company. Donald has also been recognized by his peers in the Pet Industry for his track record of success, winning numerous sales awards throughout his career including recognition as one of Pet Age Magazine’s 2019 ICON Winners.

Robert Sauermann

Chief Operating Officer

Rob Sauermann joined Better Choice Company in December 2019, concurrent with the acquisition of Halo, and currently serves as Chief Operating Officer of Better Choice. Prior to joining the Halo team full-time in October 2019 as its Chief Strategy Officer, Mr. Sauermann served as an Investment Professional at Pegasus Capital Advisors. In that role, he also served on the board of Halo from 2017 through 2019, and led the successful restructuring and sale of the company to Better Choice. While at Pegasus, he deployed approximately $100 million of growth equity capital across various sectors, with a particular focus on animal health and wellness focused investments. Mr. Sauermann previously served on the boards of Organix Recycling, National Strategies, and currently serves on the board of SGV International. Mr. Sauermann began his career at Credit Suisse in New York. Mr. Sauermann is a graduate of Harvard College and holds a degree in Economics and Earth and Planetary Science.

Jennifer Condon

Executive Vice President, Digital Sales

Jennifer Condon joins Better Choice Company from Mizkan America, where she was the head of E-Commerce and Shopper Marketing for brands including Ragu, Bertolli, Nakano and Holland House. From 2014 – 2019, Jennifer led Merrick Pet Care’s E-Commerce sales platform and was directly responsible for increasing online sales to $130 million in 2019, representing a 30% CAGR over five years. In addition to her work directly with E-Commerce retailers such as Amazon and Chewy, Jennifer has experience building her own direct-to-consumer business and was instrumental in the development of Lands’ Jennifer holds a Bachelor of Arts in Sociology and Business Administration from the University of Wisconsin – Eau Claire, and a Master of Business Administration from the University of Wisconsin – Madison.

Ryan Wilson

Vice President, Marketing

Ryan Wilson is a consumer products marketing leader with over 13 years of experience in the consumer-packaged goods industry, having previously worked for Merrick Pet Care, Abbott Nutrition, Nestle Purina, and Kimberly-Clark. Ryan’s recent successes at Merrick Pet Care include turning around a declining Zukes brand, launching Merrick Fresh Kisses, and doubling the profitability of Castor & Pollux. Ryan has been recognized for his success by industry peers and received the 2018 Pet Age Vanguard Series Award for Leaders in the Pet Industry. Ryan holds a Bachelor of Arts in Marketing and a Master of Business Administration in Brand and Product Management from The University of Wisconsin – Madison.

Alex Vournas

Vice President of Supply Chain & Logistics

Alex Vournas is a highly accomplished Supply Chain professional who most recently was the Director of Supply Chain at Solid Gold Pet LLC, where he oversaw global distribution and logistics and was responsible for managing multiple international and domestic co-manufactures and warehouses, outsourced transportation and ordering logistics. Among many other accomplishments, Alex was responsible for managing the logistics related to the company’s significant expansion into Asia, which culminated in a sale of the business to Hong Kong based H&H Group in November 2020. In addition to his experience at Solid Gold, Alex has been a Supply Chain Director at various companies for over 10 years, including Anheuser-Busch and Sara Lee. Alex Vournas holds a Master of Business Administration in Management from St. Louis University.