Kent Cunningham

Chief Executive Officer & Director

Mr. Cunningham is a passionate brand builder and business leader with over 25 years of CPG and Health & Wellness marketing and sales experience across a range of corporate environments and categories including accelerating growth within multinationals, brand turnarounds and high value exits in the private equity business for the likes of KKR & Co. Inc. Most recently, Mr. Cunningham was CEO of 1440 Foods, a sports and active nutrition company, and prior to that was General Manager at the Bountiful Company, an American dietary supplements company. From 2006 to 2013, Mr. Cunningham held various positions at MARS Petcare, owner of several health and nutrition pet food brands.

Carolina Martinez

Chief Financial Officer

Martinez joins Better Choice from ONE10 Advisors, a consultancy of strategic finance and accounting solutions, where she most recently served as Interim CFO for a consumer packaged goods company, leading through IPO readiness to initial S-1 filing. Prior to joining ONE10, she spent eight years at PricewaterhouseCoopers, a leading global professional services provider, in Assurance leadership roles in the retail and consumer sector. Martinez holds a M.S. in Accounting from the University of Tampa, and a B.S. in Business Administration from the University of Central Florida. She is also a licensed Certified Public Accountant in the state of Florida.

Jennifer Condon

Executive Vice President, Digital Sales

Jennifer Condon joins Better Choice Company from Mizkan America, where she was the head of E-Commerce and Shopper Marketing for brands including Ragu, Bertolli, Nakano and Holland House. From 2014 – 2019, Jennifer led Merrick Pet Care’s E-Commerce sales platform and was directly responsible for increasing online sales to $130 million in 2019, representing a 30% CAGR over five years. In addition to her work directly with E-Commerce retailers such as Amazon and Chewy, Jennifer has experience building her own direct-to-consumer business and was instrumental in the development of Lands’ Jennifer holds a Bachelor of Arts in Sociology and Business Administration from the University of Wisconsin – Eau Claire, and a Master of Business Administration from the University of Wisconsin – Madison.

Ryan Wilson

Vice President, Marketing

Ryan Wilson is a consumer products marketing leader with over 13 years of experience in the consumer-packaged goods industry, having previously worked for Merrick Pet Care, Abbott Nutrition, Nestle Purina, and Kimberly-Clark. Ryan’s recent successes at Merrick Pet Care include turning around a declining Zukes brand, launching Merrick Fresh Kisses, and doubling the profitability of Castor & Pollux. Ryan has been recognized for his success by industry peers and received the 2018 Pet Age Vanguard Series Award for Leaders in the Pet Industry. Ryan holds a Bachelor of Arts in Marketing and a Master of Business Administration in Brand and Product Management from The University of Wisconsin – Madison.

Alex Vournas

Vice President of Supply Chain & Logistics

Alex Vournas is a highly accomplished Supply Chain professional who most recently was the Director of Supply Chain at Solid Gold Pet LLC, where he oversaw global distribution and logistics and was responsible for managing multiple international and domestic co-manufactures and warehouses, outsourced transportation and ordering logistics. Among many other accomplishments, Alex was responsible for managing the logistics related to the company’s significant expansion into Asia, which culminated in a sale of the business to Hong Kong based H&H Group in November 2020. In addition to his experience at Solid Gold, Alex has been a Supply Chain Director at various companies for over 10 years, including Anheuser-Busch and Sara Lee. Alex Vournas holds a Master of Business Administration in Management from St. Louis University.