Management Team

Mr. Cunningham is a passionate brand builder and business leader with over 25 years of CPG and Health & Wellness marketing and sales experience across a range of corporate environments and categories including accelerating growth within multinationals, brand turnarounds and high value exits in the private equity business for the likes of KKR & Co. Inc. Most recently, Mr. Cunningham was CEO of 1440 Foods, a sports and active nutrition company, and prior to that was General Manager at the Bountiful Company, an American dietary supplements company. From 2006 to 2013, Mr. Cunningham held various positions at MARS Petcare, owner of several health and nutrition pet food brands.

Nina Martinez (i.e. Carolina) has served as the company’s Chief Financial Officer since August 2023, and had previously served as the Interim Chief Financial Officer from April 2023. Nina is a dynamic and accomplished finance professional with a forward-thinking and innovative approach to driving financial performance and profitable organizational growth.  Nina brings a wealth of expertise in strategic financial planning and leading public companies through transformative growth stages, from IPOs and M&As, to restructurings and recapitalizations.  Nina joined Better Choice from ONE10 Advisors, a consultancy of strategic finance and accounting solutions, where she most notably served as Interim CFO for a micro-cap consumer packaged goods company, leading through IPO readiness to initial S-1 filing, as well as provided M&A and finance advisory services to middle market companies.  Prior to ONE10, Nina spent eight years at PricewaterhouseCoopers (PwC), a leading global professional services provider, in Assurance leadership roles auditing publicly-traded CPG and retail clients, as well as in PwC’s National Quality Organization office on its Thought Leadership team.  Nina is a licensed Certified Public Accountant in Florida and holds a Master of Science in Accounting from The University of Tampa, and a Bachelor of Science in Business Administration from the University of Central Florida.

Tim Blankenbaker brings more than 20 years of general management, brand building, and strategy development at The Campbell Soup Company, Mars Petcare, and HanesBrands, Inc. He is known within the pet industry for leading the team that turned around the Greenies business, creating #1 Vet recommendation through a unique B2B model, driving double-digit topline sales growth, leading projects that added 25 points of gross margin to the P&L, and launching Greenies' first ever meaningful consumer media campaign. At Hanes, he transitioned the Hanes brand from majority linear TV to majority digital media and later led several apparel businesses as General Manager. Tim holds a Master of Business Administration from the University of Maryland, and a Bachelor of Arts from the University of Miami.

Alex Vournas is a highly accomplished Supply Chain professional who most recently was the Director of Supply Chain at Solid Gold Pet LLC, where he oversaw global distribution and logistics and was responsible for managing multiple international and domestic co-manufactures and warehouses, outsourced transportation and ordering logistics. Among many other accomplishments, Alex was responsible for managing the logistics related to the company’s significant expansion into Asia, which culminated in a sale of the business to Hong Kong based H&H Group in November 2020. In addition to his experience at Solid Gold, Alex has been a Supply Chain Director at various companies for over 10 years, including Anheuser-Busch and Sara Lee. Alex Vournas holds a Master of Business Administration in Management from St. Louis University.