Better Choice Company Announces the Appointment of Former CPG-Executive Jeff Davis to Board of Directors
NEW YORK, March 19, 2019 (GLOBE NEWSWIRE) -- Better Choice Company, Inc (OTCQB: BTTR) (OTCQB: BTTRD) (the “Company”) announced today the appointment of Jeff Davis to the Company’s Board of Directors.
Jeff is the Founder and CEO of Molio Inc., a venture-backed, creative and media analytics agency, famous for building brands on YouTube. For 23 years, Jeff built brands at Procter & Gamble, in numerous product sectors (consumer-packaged goods, pharmaceuticals and beauty) and in several countries (USA, Canada, Germany, Czech Republic, Slovakia).
At Molio, Jeff brings deep brand expertise, having built a creative agency with proprietary hyper-targeted media buying capability to build and launch brands and validate innovation.
After retiring from P&G in 2009, Jeff was the angel investor, board member and eventual CEO of Orabrush Inc., which pioneered Molio’s model and successfully built the Orabrush tongue cleaner brand. According to Google, Orabrush was one of the first companies to build and commercialize a product on a global level leveraging YouTube advertising and recognized Orabrush as one of the 10 most iconic ad moments on YouTube alongside billion-dollar brands. Orabrush became the #1 tongue cleaner in the world and was acquired by DenTek Oral Care in 2015.
At the University of Utah business school, Jeff serves as adjunct professor of Marketing and is a published academic author. Jeff currently serves as a board member to: Fabric (start-up), Curza (start-up), Dermaflage (start-up), Hale Centre Theatre and the Lassonde Entrepreneur Institute at the University of Utah.
About Better Choice Company, Inc.
At the foundation of Better Choice is the belief that good health practices and nutrition contribute to and promote a higher quality of life. Recently, Better Choice entered into definitive agreements to acquire TruPet an online seller of pet foods, flea and tick products pet nutritional products and related pet supplies and Bona Vida, an innovative emerging CBD platform, focused on developing a portfolio of brand and product verticals within the animal and human health and wellness space. For more information, please visit and https://www.betterchoicecompany.com.
About TruPet, LLC.
TruPet, LLC and TruDog, a division of TruPet, were founded in 2013 by Lori Taylor. The family-owned animal health company based in Ohio currently employs 52 animal-loving employees. The company began after founder Lori Taylor lost her Great Dane, Truman, to cancer at an early age. Determined to find out why her vibrant dog developed cancer, she set out to learn the truth about pet products. Through her research, she discovered that most commercial products simply do not provide the level of nutrition and quality that dedicated pet parents demand, so she developed her own brand of freeze dried, biologically appropriate raw products for dogs. TruDog is the first division of TruPet LLC, which is currently launching lines of food, supplements, and pet care products for dogs, cats, and horses. The company is named in honor of Truman, the Great Dane who sparked the search for better pet products.
About Bona Vida Inc.
Bona Vida is a developer of a portfolio of brand and product verticals within the animal and adult health and wellness space and plans to become the preeminent player in the hemp-derived CBD industry. Importantly, Bona Vida will only be sourcing CBD from industrial hemp. Bona Vida is developing and operating in the hemp-derived CBD space and will focus on the following markets: Pets (dogs and cats), veterinary, livestock and human health and wellness. For more information, please visit: www.bonavida.com. Bona Vida can be reached at: info@bonavida.com.
Company Contacts:
Better Choice Company, Inc.
Damian Dalla-Longa, Co-CEO
267-608-6603
Better Choice Company, Inc.
Lori R. Taylor, Co-CEO
513-404-7070
Investor Contact:
KCSA Strategic Communications
Valter Pinto, Managing Director
212.896.1254
Valter@KCSA.com
www.KCSA.com
Released March 19, 2019