General form of registration statement for all companies including face-amount certificate companies

Stockholders' deficit - Equity transactions (Q3) (Details)

v3.20.4
Stockholders' deficit - Equity transactions (Q3) (Details)
$ / shares in Units, $ in Thousands
1 Months Ended 3 Months Ended 9 Months Ended 12 Months Ended
Sep. 22, 2020
shares
Jan. 02, 2020
USD ($)
shares
Nov. 21, 2019
shares
Aug. 28, 2019
USD ($)
shares
May 13, 2019
shares
May 10, 2019
shares
May 06, 2019
USD ($)
$ / shares
shares
Feb. 12, 2019
USD ($)
$ / shares
shares
Dec. 12, 2018
USD ($)
$ / shares
shares
Dec. 31, 2018
USD ($)
$ / shares
shares
Sep. 30, 2020
shares
Mar. 31, 2020
USD ($)
shares
Sep. 30, 2019
USD ($)
shares
Jun. 30, 2019
USD ($)
shares
Sep. 30, 2020
USD ($)
shares
Sep. 30, 2019
USD ($)
Dec. 31, 2019
USD ($)
$ / shares
shares
Dec. 31, 2018
USD ($)
$ / shares
shares
Mar. 30, 2020
shares
Mar. 05, 2020
shares
Mar. 03, 2020
Director
shares
Jan. 13, 2020
shares
Oct. 29, 2018
USD ($)
Common Stock [Abstract]                                              
Units issued in private placement offering (in shares)                 1,425,641                            
Unit price (in dollars per share) | $ / shares                 $ 1.95                            
Proceeds from offering | $                 $ 2,800                            
Acquisition of common stock | $                         $ 3,870 $ 2,200     $ 6,071            
Common stock or units, issued (in shares)                   11,661,485 49,139,708       49,139,708   47,977,390 11,661,485          
Proceeds from shares issued pursuant to private placement, net | $                             $ 0 $ 15,826 $ 15,826 $ 4,668          
Stock issued to third parties for services (in shares)       1,000,000                                      
Shares issued to third parties for services | $       $ 3,400               $ 125 $ 3,440       $ 3,477            
Share issuance costs | $                 $ 100                            
Shares issued pursuant to warrant exercise (in shares) 200,000                                            
Number of warrants included in each unit (in shares)                 1                            
PIPE transaction                                              
Common Stock [Abstract]                                              
Common stock or units, issued (in shares)             5,744,991                                
Gross proceeds from issuance of units (in dollars per share) | $ / shares             $ 3.00                                
Proceeds from shares issued pursuant to private placement, net | $             $ 15,700                                
Number of warrants included in each unit (in shares)             1                                
Common Stock                                              
Common Stock [Abstract]                                              
Acquisition of common stock (in shares)                           1,011,748     1,012,000            
Acquisition of common stock | $                           $ 1     $ 1            
Number of shares of stock included in each unit (in shares)                 1                            
Shares issued upon conversion (in shares)         300,000 875,000                                  
Stock issued to third parties for services (in shares)                       125,000 1,000,000       1,009,000            
Shares issued to third parties for services | $                         $ 1       $ 1            
Shares issued pursuant to warrant exercise (in shares)                     200,000                        
Common Stock | PIPE transaction                                              
Common Stock [Abstract]                                              
Number of shares of stock included in each unit (in shares)             1                                
TruPet                                              
Common Stock [Abstract]                                              
Acquisition of common stock (in shares)             1,011,748                                
Acquisition of common stock | $             $ 6,100                                
Outstanding interests acquired             93.00%   7.00%                            
Bona Vida                                              
Common Stock [Abstract]                                              
Unit price (in dollars per share) | $ / shares             $ 6.00                                
Outstanding interests acquired             100.00%                                
Amount of change of control payment | $                                             $ 500
Number of shares of common stock to be issued in consideration for change of control payment (in shares)             100,000                                
Series A Preferred Units                                              
Common Stock [Abstract]                                              
Units issued in private placement offering (in shares)               69,115                              
Unit price (in dollars per share) | $ / shares               $ 2.17   $ 2.17               $ 2.17          
Proceeds from offering | $               $ 200                              
Shares issued in stock conversion (in shares)             2,460,518                                
Stated value (in dollars per share) | $ / shares                   $ 0.001             $ 0.001 $ 0.001          
Share issuance costs | $                   $ 500                          
Redeemable Series E Convertible Preferred Stock                                              
Common Stock [Abstract]                                              
Unit price (in dollars per share) | $ / shares             $ 6.00                                
Shares issued in stock conversion (in shares)     406,841   300,000 875,000                                  
Number of shares acquired (in shares)             2,633,678                                
Stated value (in dollars per share) | $ / shares             $ 0.99                   0.99            
Conversion price (in dollars per share) | $ / shares             $ 0.78                   $ 0.78            
Shares converted (in shares)     320,542   236,364 689,394                                  
Common Stock | Advertising                                              
Common Stock [Abstract]                                              
Common stock or units, issued (in shares)                                       125,000      
Common Stock | Investor                                              
Common Stock [Abstract]                                              
Proceeds from offering | $   $ 500                                          
Common stock or units, issued (in shares)   308,642                                          
Share issuance costs | $   $ 100                                          
Common Stock | ABG                                              
Common Stock [Abstract]                                              
Common stock or units, issued (in shares)                                           72,720  
Restricted Stock                                              
Common Stock [Abstract]                                              
Common stock or units, issued (in shares)                                         450,000    
Number of non-employee directors | Director                                         3    
Restricted Stock | Officer                                              
Common Stock [Abstract]                                              
Common stock or units, issued (in shares)                                     5,956