Quarterly report pursuant to Section 13 or 15(d)

Revenue (Details)

v3.20.2
Revenue (Details)
3 Months Ended 9 Months Ended
Sep. 30, 2020
USD ($)
Sep. 30, 2019
USD ($)
Sep. 30, 2020
USD ($)
channel
Sep. 30, 2019
USD ($)
Dec. 31, 2019
USD ($)
Revenue Concentration [Abstract]          
Number of revenue channels | channel     2    
Revenue $ 11,135,000 $ 3,932,000 $ 33,302,000 $ 11,567,000  
Retail-partner based channel          
Revenue Concentration [Abstract]          
Cost of revenue $ 100,000   $ 100,000    
Retail-partner based channel | Revenues          
Revenue Concentration [Abstract]          
Concentration risk, percentage 76.00% 9.00% 75.00% 10.00%  
Retail-partner based channel | Shipping costs          
Revenue Concentration [Abstract]          
Cost of revenue   $ 0   $ 0  
Direct to consumer channel          
Revenue Concentration [Abstract]          
Revenue $ 100,000 100,000 $ 300,000 300,000  
Dollar amount of loyalty program awards earned but not redeemed 300,000   300,000   $ 200,000
Product returns $ 100,000 $ 100,000 $ 400,000 $ 200,000  
Direct to consumer channel | Revenues          
Revenue Concentration [Abstract]          
Concentration risk, percentage 24.00% 91.00% 25.00% 90.00%  
Direct to consumer channel | Shipping costs          
Revenue Concentration [Abstract]          
Cost of revenue $ 300,000 $ 600,000 $ 1,000,000.0 $ 1,800,000  
Revenue $ 200,000 $ 200,000 $ 400,000 $ 500,000