Quarterly report pursuant to Section 13 or 15(d)

Acquisitions, Purchase Consideration (Details)

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Acquisitions, Purchase Consideration (Details)
$ / shares in Units, $ in Thousands
3 Months Ended 9 Months Ended
May 06, 2019
USD ($)
$ / shares
shares
Sep. 30, 2019
USD ($)
$ / shares
Sep. 30, 2018
USD ($)
Sep. 30, 2019
USD ($)
Director
$ / shares
Sep. 30, 2018
USD ($)
Dec. 31, 2018
$ / shares
Dec. 12, 2018
$ / shares
Acquisition [Abstract]              
Number of shares issued (in shares) | shares 32,332,314            
Common stock, par value (in dollars per share) | $ / shares $ 0.001 $ 0.001   $ 0.001   $ 0.001  
Number of board of directors | Director       5      
Purchase price $ 146,569            
Share price (in dollars per share) | $ / shares             $ 1.95
Loss on acquisition $ 147,376 $ (2,612) $ 0 $ 147,376 $ 0    
Prior Chairman of Bona Vida [Member]              
Acquisition [Abstract]              
Number of board of directors | Director       1      
Prior Directors from TruPet [Member]              
Acquisition [Abstract]              
Number of board of directors | Director       2      
Prior Director from Bona Vida [Member]              
Acquisition [Abstract]              
Number of board of directors | Director       1      
Prior Managing Member and Chairman of TruPet [Member]              
Acquisition [Abstract]              
Number of board of directors | Director       1      
TruPet, LLC [Member]              
Acquisition [Abstract]              
Number of shares issued (in shares) | shares 14,229,041            
Outstanding interests acquired 93.00% 7.00%   7.00%      
Better Choice Company [Member]              
Acquisition [Abstract]              
Number of shares issued (in shares) | shares 3,915,856            
Purchase price $ 37,949            
Outstanding interests acquired 100.00%            
Outstanding stock value $ 32,700            
Non-cash transaction costs 4,800            
Cash transaction costs 400            
Estimated fair value of vested stock-based compensation $ 100            
Share price (in dollars per share) | $ / shares $ 6.00            
Loss on acquisition $ 39,598            
Bona Vida, Inc. [Member]              
Acquisition [Abstract]              
Number of shares issued (in shares) | shares 18,103,273            
Purchase price $ 108,620            
Outstanding interests acquired 100.00%            
Share price (in dollars per share) | $ / shares $ 6.00            
Fair value of net assets acquired $ 800            
Loss on acquisition $ 107,778