Quarterly report pursuant to Section 13 or 15(d)

Stockholders' Deficit, Common Stock (Details)

v3.19.3.a.u2
Stockholders' Deficit, Common Stock (Details)
$ / shares in Units, $ in Thousands
 1 Months Ended 3 Months Ended 9 Months Ended
May 06, 2019
USD ($)
$ / shares
shares
Mar. 15, 2019
Jan. 08, 2019
USD ($)
shares
Dec. 12, 2018
USD ($)
$ / shares
shares
Dec. 31, 2018
USD ($)
shares
Sep. 30, 2019
USD ($)
$ / shares
shares
Sep. 30, 2019
USD ($)
$ / shares
shares
Nov. 30, 2018
shares
Oct. 29, 2018
USD ($)
Sep. 30, 2018
shares
Common Stock [Abstract]                    
Common stock, shares authorized (in shares)         580,000,000 88,000,000 88,000,000      
Reverse stock split ratio   0.0385                
Common stock, shares issued (in shares)         11,661,485 45,427,659 45,427,659      
Common stock, shares outstanding (in shares)         11,661,485 45,427,659 45,427,659      
Units issued in private placement offering (in shares)       1,425,641            
Unit price (in dollars per share) | $ / shares       $ 1.95            
Gross proceeds from private placement offering | $       $ 2,800            
Share issuance costs | $       100            
Net proceeds from private placement offering | $       $ 2,700            
Filing period of registration statement following closing date             60 days      
Acquisitions | $           $ (3,870) $ (6,071)      
Reserved Shares of Common Stock for Future Issuance [Abstract]                    
Conversion of Redeemable Series E Convertible Preferred Stock (in shares)           2,167,744 2,167,744      
Exercise of options to purchase Common Stock (in shares)           6,031,462 6,031,462      
Warrants to purchase Common Stock (in shares) 712,823         9,533,354 9,533,354     0
Total shares of Common Stock reserved for future issuance (in shares)           17,732,560 17,732,560     0
TruPet, LLC [Member]                    
Common Stock [Abstract]                    
Initial ownership interest acquired 93.00%         7.00% 7.00%      
Acquisition (in shares) (1,011,748)                  
Number of member units acquired (in shares) (914,919)                  
Acquisitions | $ $ (6,012)                  
Bona Vida, Inc. [Member]                    
Common Stock [Abstract]                    
Unit price (in dollars per share) | $ / shares $ 6.00                  
Initial ownership interest acquired 100.00%                  
Amount of Change of Control payment | $                 $ 500  
Number of shares of common stock to be issued in consideration for Change of Control payment (in shares) 100                  
PIPE Transaction [Member]                    
Common Stock [Abstract]                    
Units issued in private placement offering (in shares) 5,744,991                  
Unit price (in dollars per share) | $ / shares $ 3.00                  
Net proceeds from private placement offering | $ $ 15,700                  
Warrant [Member]                    
Common Stock [Abstract]                    
Number of shares issuable per unit (in shares)       0.5       0.5    
Warrants, exercisable period           2 years 2 years      
Warrants, exercise price (in dollars per share) | $ / shares           $ 3.90 $ 3.90      
Common Stock [Member]                    
Common Stock [Abstract]                    
Number of shares issuable per unit (in shares)       1       1    
Net proceeds from private placement offering | $     $ 100   $ 2,600          
Units issued in private placement offering (in shares)     25,641   1,400,000   5,745,000      
Acquisition (in shares)           0 (1,012,000)      
Acquisitions | $           $ 0 $ (1)      
Common Stock [Member] | PIPE Transaction [Member]                    
Common Stock [Abstract]                    
Number of shares issuable per unit (in shares) 1