Quarterly report pursuant to Section 13 or 15(d)

Stockholders' Deficit, Common Stock (Details)

v3.19.3
Stockholders' Deficit, Common Stock (Details)
1 Months Ended 3 Months Ended 6 Months Ended
May 06, 2019
USD ($)
$ / shares
shares
May 05, 2019
$ / shares
shares
Mar. 15, 2019
Jan. 08, 2019
USD ($)
shares
Dec. 12, 2018
USD ($)
$ / shares
shares
Nov. 18, 2018
shares
May 05, 2019
USD ($)
shares
Dec. 31, 2018
USD ($)
shares
Jun. 30, 2019
USD ($)
$ / shares
shares
Jun. 30, 2018
shares
Jun. 30, 2019
USD ($)
$ / shares
shares
Jun. 30, 2018
USD ($)
shares
Apr. 22, 2019
shares
Nov. 30, 2018
shares
Oct. 29, 2018
USD ($)
Common Stock [Abstract]                              
Common stock, shares authorized (in shares)               580,000,000 88,000,000   88,000,000   88,000,000    
Common stock, shares issued (in shares)               11,661,485 43,168,161   43,168,161        
Common stock, shares outstanding (in shares)               11,661,485 43,168,161   43,168,161        
Reverse stock split ratio     0.0385                        
Units issued in private placement offering (in shares)         1,425,641                    
Unit price (in dollars per share) | $ / shares         $ 1.95                    
Gross proceeds from private placement offering | $         $ 2,800,000           $ 150,000 $ 0      
Share issuance costs | $         100,000                    
Net proceeds from private placement offering | $         $ 2,700,000                    
Filing period of registration statement following closing date                     60 days        
Equity awards issued (in shares)   979,716               0   0      
Equity awards issued, weighted average value per share (in dollars per share) | $ / shares   $ 2.26                          
Equity awards vesting period                     3 years        
Share-based compensation expense as a result of immediate vesting | $                 $ 2,200,000   $ 2,400,000        
Equity awards outstanding (in shares)                   0   0      
Number of member units retired (in shares)                     (914,919)        
Number of shares retired (in shares)                     (1,011,748)        
Value of shares retired | $             $ 2,200,000       $ 2,200,000        
Stock price (in dollars per share) | $ / shares         $ 1.95                    
TruPet, LLC [Member]                              
Common Stock [Abstract]                              
Initial ownership interest acquired 93.00%             7.00% 7.00%   7.00%        
Number of member units retired (in shares) (914,919)                            
Number of shares retired (in shares) (1,011,748)                            
Bona Vida, Inc. [Member]                              
Common Stock [Abstract]                              
Unit price (in dollars per share) | $ / shares $ 6.00                            
Initial ownership interest acquired 100.00%                            
Amount of Change of Control payment | $                             $ 500,000
Number of shares of common stock to be issued in consideration for Change of Control payment (in shares) 100,000                            
Stock price (in dollars per share) | $ / shares $ 6.00                            
PIPE Transaction [Member]                              
Common Stock [Abstract]                              
Units issued in private placement offering (in shares) 5,744,991                            
Unit price (in dollars per share) | $ / shares $ 3.00                            
Net proceeds from private placement offering | $ $ 15,700,000                            
Stock price (in dollars per share) | $ / shares $ 3.00                            
Common Stock [Member]                              
Common Stock [Abstract]                              
Number of shares contained in one unit (in shares)         1                 1  
Net proceeds from private placement offering | $       $ 100,000       $ 2,600,000              
Shares issued in private placement offering (in shares) 5,744,991     25,641       1,400,000              
Number of shares retired (in shares)             (1,011,748)                
Value of shares retired | $             $ 1,012                
Common Stock [Member] | Consultant [Member]                              
Common Stock [Abstract]                              
Equity awards issued (in shares)           303,427                  
Common Stock [Member] | Consultant [Member] | First Half [Member]                              
Common Stock [Abstract]                              
Percentage of equity awards vested on grant date           50.00%                  
Common Stock [Member] | Consultant [Member] | Second Half [Member]                              
Common Stock [Abstract]                              
Equity awards vesting period                     2 years        
Common Stock [Member] | PIPE Transaction [Member]                              
Common Stock [Abstract]                              
Number of shares contained in one unit (in shares) 1                            
Warrant [Member]                              
Common Stock [Abstract]                              
Number of shares contained in one unit (in shares)         0.5                 0.5  
Warrants, exercisable period                 2 years   2 years        
Warrants, exercise price (in dollars per share) | $ / shares                 $ 3.90   $ 3.90