General form of registration statement for all companies including face-amount certificate companies

Subsequent Events (FY) (Details)

v3.19.3
Subsequent Events (FY) (Details) - USD ($)
1 Months Ended 2 Months Ended 3 Months Ended 4 Months Ended 6 Months Ended 12 Months Ended
May 31, 2019
May 13, 2019
May 10, 2019
May 06, 2019
May 02, 2019
Apr. 29, 2019
Apr. 25, 2019
Apr. 01, 2019
Mar. 15, 2019
Mar. 08, 2019
Feb. 22, 2019
Feb. 11, 2019
Feb. 06, 2019
Feb. 01, 2019
Jan. 18, 2019
Jan. 17, 2019
Jan. 08, 2019
Dec. 12, 2018
Nov. 28, 2018
Oct. 22, 2018
Oct. 18, 2018
Jan. 04, 2017
Jan. 31, 2019
Jun. 30, 2019
Jun. 30, 2019
Mar. 31, 2019
Dec. 31, 2018
Dec. 31, 2017
Jun. 30, 2019
Dec. 31, 2018
Aug. 31, 2018
Aug. 31, 2017
Apr. 22, 2019
Subsequent Events [Line Items]                                                                  
Stock Repurchased During Period, Shares                                     1,048,904                            
Common Stock, Par or Stated Value Per Share (in Dollars per share)                                               $ 0.001 $ 0.001   $ 0.001   $ 0.001 $ 0.001 $ 0.001 $ 0.001  
Stock Repurchased During Period, Value (in Dollars)                                     $ 27,271                            
Issued (in shares)                                 25,641 1,400,000     2,846,356           1,400,000            
Issued       $ 15,675,790                                 $ 2,023,000         $ 150,000 $ 1,400     $ 4,668,000      
Stock Issued During Period, Shares, Other                                           1,346                      
Common Stock, Shares Authorized                                               88,000,000 88,000,000   580,000,000   88,000,000 580,000,000 580,000,000 580,000,000 88,000,000
Shares Issued, Price Per Share (in Dollars per share)                                           $ 46.80                      
Class of Warrant or Right, Exercise Price of Warrants or Rights (in Dollars per share)                                   $ 3.90                 $ 3.90     $ 3.90      
Warrants and Rights Outstanding, Term                                   2 years                              
Proceeds from Issuance or Sale of Equity (in Dollars)                                   $ 2,779,840                 $ 2,607,099 $ 0     $ 0 $ 0  
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period                                                         3 years        
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross                                               93,000     38,462       0 0  
Stock Issued During Period, Shares, Acquisitions (in Shares)       15,027,533                                                          
TruPet LLC [Member]                                                                  
Subsequent Events [Line Items]                                                                  
Stock Issued During Period, Shares, Acquisitions (in Shares)       15,027,533                                                          
Subsequent Event [Member]                                                                  
Subsequent Events [Line Items]                                                                  
Issued (in shares)   100,000                             25,641                                
Issued                                 $ 50,000                                
Conversion of Stock, Shares Issued     682,500   76,154                                                        
Subsequent Event, Description                           four holders of the Series E Convertible Preferred Stock, in exchange for $10 each (a total of $40), agreed to waive the right to receive any dividends which would accrue on the Series E for a one year period beginning on October 22, 2018                                      
Stockholders' Equity, Reverse Stock Split                 1 for 26 reverse split                                                
Stock Issued During Period, Shares, Rounding up, Reverse Stock Splits                 682                                                
Stock Issued During Period, Shares, Other               200,000                                                  
Common Stock, Shares Authorized                                                                 88,000,000
Private Placement, Shares       5,744,991     4,946,640                                                    
Shares Issued, Price Per Share (in Dollars per share)       $ 3.00     $ 3.00                                                    
Private Placement, Warrants       5,744,991     4,946,640                                                    
Class of Warrant or Right, Exercise Price of Warrants or Rights (in Dollars per share)       $ 4.25     $ 4.25                                                    
Warrants and Rights Outstanding, Term       24 months     24 months                                                    
Proceeds from Issuance or Sale of Equity (in Dollars)       $ 17,200,000                                                          
Share-based Compensation Arrangement by Share-based Payment Award, Description           The 2019 Plan authorizes the issuance of (i) 6,000,000 shares of common stock plus (ii) an annual increase on the first day of each calendar year beginning on January 1, 2020 and ending on and including January 1, 2029, equal to the lesser of (A) 10% of the shares of common stock outstanding (on an as-converted basis) on the last day of the immediately preceding fiscal year and (B) such smaller number of shares of common stock as determined by the Board.                                                      
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized           6,000,000                                                      
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights         vest and become exercisable monthly over 2 years in equal installments of 1/24 each month.                                                        
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period         2 years                                                        
Debt Instrument, Face Amount (in Dollars)       $ 6,200,000                                                          
Debt Instrument, Interest Rate, Stated Percentage       3.70%                                                          
Debt Instrument, Fee Amount (in Dollars)       $ 10,000                                                          
Debt Instrument, Fee       The Company is also required to pay a late charge equal to 5% of the aggregate amount of any payments of principal and/or interest that are paid more than 10 days after the due date.                                                          
Subsequent Event [Member] | Canadian Investment Banker [Member]                                                                  
Subsequent Events [Line Items]                                                                  
Stock Issued During Period, Shares, Issued for Services                   141,026                                              
Subsequent Event [Member] | The 2019 Equity Incentive Plan [Member]                                                                  
Subsequent Events [Line Items]                                                                  
Common Stock, Number of Shares with Potential Issuance                               180,769                                  
Subsequent Event [Member] | TruPet LLC [Member]                                                                  
Subsequent Events [Line Items]                                                                  
Equity Method Investment, Ownership Percentage       93.30%                                                          
Stock Issued During Period, Shares, Acquisitions (in Shares)       15,027,533                                                          
Subsequent Event [Member] | Bona vida [Member]                                                                  
Subsequent Events [Line Items]                                                                  
Common Stock, Par or Stated Value Per Share (in Dollars per share)       $ 0.001                                                          
Class of Warrant or Right, Exercise Price of Warrants or Rights (in Dollars per share)       $ 0.75                                                          
Stock Issued During Period, Shares, Acquisitions (in Shares)       18,003,273                                                          
Subsequent Event [Member] | Chief Executive Officer [Member]                                                                  
Subsequent Events [Line Items]                                                                  
Stock Repurchased During Period, Shares                                             935,897                    
Common Stock, Par or Stated Value Per Share (in Dollars per share)                                             $ 0.001                    
Stock Repurchased During Period, Value (in Dollars)                                             $ 24,333                    
Equity Method Investment, Ownership Percentage                                             38.00%                    
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross         1,200,000                                                        
Subsequent Event [Member] | Chief Financial Officer [Member]                                                                  
Subsequent Events [Line Items]                                                                  
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross         1,150,000                                                        
Subsequent Event [Member] | Director [Member]                                                                  
Subsequent Events [Line Items]                                                                  
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross         1,000,000                                                        
Series E Preferred Stock [Member]                                                                  
Subsequent Events [Line Items]                                                                  
Issued (in shares)                                       2,846,355.54                          
Issued                                       $ 2,022,766                          
Conversion of stock, shares converted (in shares)   236,364 689,394                                           925,758       925,758        
Stock Issued During Period, Shares, Other                                                     2,846,355.54            
Series E Preferred Stock [Member] | Subsequent Event [Member]                                                                  
Subsequent Events [Line Items]                                                                  
Conversion of stock, shares converted (in shares) 236,364   689,394   60,000             54,000 49,523   49,155                                    
Conversion of Stock, Shares Issued 300,000                                                                
Common Stock [Member] | Subsequent Event [Member]                                                                  
Subsequent Events [Line Items]                                                                  
Conversion of Stock, Shares Issued                     115 68,538 62,856   62,389                                    
Common Class A [Member] | Subsequent Event [Member]                                                                  
Subsequent Events [Line Items]                                                                  
Conversion of stock, shares converted (in shares)                     1,000