Subsequent Events (FY) (Details) - USD ($)
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1 Months Ended |
2 Months Ended |
3 Months Ended |
4 Months Ended |
6 Months Ended |
12 Months Ended |
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May 31, 2019 |
May 13, 2019 |
May 10, 2019 |
May 06, 2019 |
May 02, 2019 |
Apr. 29, 2019 |
Apr. 25, 2019 |
Apr. 01, 2019 |
Mar. 15, 2019 |
Mar. 08, 2019 |
Feb. 22, 2019 |
Feb. 11, 2019 |
Feb. 06, 2019 |
Feb. 01, 2019 |
Jan. 18, 2019 |
Jan. 17, 2019 |
Jan. 08, 2019 |
Dec. 12, 2018 |
Nov. 28, 2018 |
Oct. 22, 2018 |
Oct. 18, 2018 |
Jan. 04, 2017 |
Jan. 31, 2019 |
Jun. 30, 2019 |
Jun. 30, 2019 |
Mar. 31, 2019 |
Dec. 31, 2018 |
Dec. 31, 2017 |
Jun. 30, 2019 |
Dec. 31, 2018 |
Aug. 31, 2018 |
Aug. 31, 2017 |
Apr. 22, 2019 |
Subsequent Events [Line Items] |
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Stock Repurchased During Period, Shares |
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1,048,904
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Common Stock, Par or Stated Value Per Share (in Dollars per share) |
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$ 0.001
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$ 0.001
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$ 0.001
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$ 0.001
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$ 0.001
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$ 0.001
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$ 0.001
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Stock Repurchased During Period, Value (in Dollars) |
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$ 27,271
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Issued (in shares) |
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25,641
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1,400,000
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2,846,356
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1,400,000
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Issued |
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$ 15,675,790
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$ 2,023,000
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$ 150,000
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$ 1,400
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$ 4,668,000
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Stock Issued During Period, Shares, Other |
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1,346
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Common Stock, Shares Authorized |
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88,000,000
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88,000,000
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580,000,000
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88,000,000
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580,000,000
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580,000,000
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580,000,000
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88,000,000
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Shares Issued, Price Per Share (in Dollars per share) |
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$ 46.80
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Class of Warrant or Right, Exercise Price of Warrants or Rights (in Dollars per share) |
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$ 3.90
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$ 3.90
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$ 3.90
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Warrants and Rights Outstanding, Term |
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2 years
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Proceeds from Issuance or Sale of Equity (in Dollars) |
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$ 2,779,840
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$ 2,607,099
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$ 0
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$ 0
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$ 0
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Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period |
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3 years
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Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross |
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93,000
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38,462
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0
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0
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Stock Issued During Period, Shares, Acquisitions (in Shares) |
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15,027,533
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TruPet LLC [Member] |
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Subsequent Events [Line Items] |
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Stock Issued During Period, Shares, Acquisitions (in Shares) |
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15,027,533
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Subsequent Event [Member] |
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Subsequent Events [Line Items] |
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Issued (in shares) |
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100,000
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25,641
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Issued |
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$ 50,000
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Conversion of Stock, Shares Issued |
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682,500
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76,154
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Subsequent Event, Description |
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four holders of the Series E Convertible Preferred Stock, in exchange for $10 each (a total of $40), agreed to waive the right to receive any dividends which would accrue on the Series E for a one year period beginning on October 22, 2018
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Stockholders' Equity, Reverse Stock Split |
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1 for 26 reverse split
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Stock Issued During Period, Shares, Rounding up, Reverse Stock Splits |
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682
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Stock Issued During Period, Shares, Other |
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200,000
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Common Stock, Shares Authorized |
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88,000,000
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Private Placement, Shares |
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5,744,991
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4,946,640
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Shares Issued, Price Per Share (in Dollars per share) |
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$ 3.00
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$ 3.00
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Private Placement, Warrants |
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5,744,991
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4,946,640
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Class of Warrant or Right, Exercise Price of Warrants or Rights (in Dollars per share) |
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$ 4.25
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$ 4.25
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Warrants and Rights Outstanding, Term |
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24 months
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24 months
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Proceeds from Issuance or Sale of Equity (in Dollars) |
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$ 17,200,000
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Share-based Compensation Arrangement by Share-based Payment Award, Description |
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The 2019 Plan authorizes the issuance of (i) 6,000,000 shares of common stock plus (ii) an annual increase on the first day of each calendar year beginning on January 1, 2020 and ending on and including January 1, 2029, equal to the lesser of (A) 10% of the shares of common stock outstanding (on an as-converted basis) on the last day of the immediately preceding fiscal year and (B) such smaller number of shares of common stock as determined by the Board.
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Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized |
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6,000,000
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Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights |
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vest and become exercisable monthly over 2 years in equal installments of 1/24 each month.
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Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period |
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2 years
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Debt Instrument, Face Amount (in Dollars) |
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$ 6,200,000
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Debt Instrument, Interest Rate, Stated Percentage |
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3.70%
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Debt Instrument, Fee Amount (in Dollars) |
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$ 10,000
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Debt Instrument, Fee |
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The Company is also required to pay a late charge equal to 5% of the aggregate amount of any payments of principal and/or interest that are paid more than 10 days after the due date.
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Subsequent Event [Member] | Canadian Investment Banker [Member] |
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Subsequent Events [Line Items] |
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Stock Issued During Period, Shares, Issued for Services |
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141,026
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Subsequent Event [Member] | The 2019 Equity Incentive Plan [Member] |
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Subsequent Events [Line Items] |
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Common Stock, Number of Shares with Potential Issuance |
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180,769
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Subsequent Event [Member] | TruPet LLC [Member] |
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Subsequent Events [Line Items] |
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Equity Method Investment, Ownership Percentage |
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93.30%
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Stock Issued During Period, Shares, Acquisitions (in Shares) |
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15,027,533
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Subsequent Event [Member] | Bona vida [Member] |
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Subsequent Events [Line Items] |
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Common Stock, Par or Stated Value Per Share (in Dollars per share) |
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$ 0.001
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Class of Warrant or Right, Exercise Price of Warrants or Rights (in Dollars per share) |
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$ 0.75
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Stock Issued During Period, Shares, Acquisitions (in Shares) |
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18,003,273
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Subsequent Event [Member] | Chief Executive Officer [Member] |
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Subsequent Events [Line Items] |
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Stock Repurchased During Period, Shares |
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935,897
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Common Stock, Par or Stated Value Per Share (in Dollars per share) |
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$ 0.001
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Stock Repurchased During Period, Value (in Dollars) |
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$ 24,333
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Equity Method Investment, Ownership Percentage |
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|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
38.00%
|
|
|
|
|
|
|
|
|
|
|
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross |
|
|
|
|
1,200,000
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Subsequent Event [Member] | Chief Financial Officer [Member] |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Subsequent Events [Line Items] |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross |
|
|
|
|
1,150,000
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Subsequent Event [Member] | Director [Member] |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Subsequent Events [Line Items] |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross |
|
|
|
|
1,000,000
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Series E Preferred Stock [Member] |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Subsequent Events [Line Items] |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Issued (in shares) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2,846,355.54
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Issued |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
$ 2,022,766
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Conversion of stock, shares converted (in shares) |
|
236,364
|
689,394
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
925,758
|
|
|
|
925,758
|
|
|
|
|
Stock Issued During Period, Shares, Other |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2,846,355.54
|
|
|
|
|
|
|
Series E Preferred Stock [Member] | Subsequent Event [Member] |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Subsequent Events [Line Items] |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Conversion of stock, shares converted (in shares) |
236,364
|
|
689,394
|
|
60,000
|
|
|
|
|
|
|
54,000
|
49,523
|
|
49,155
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Conversion of Stock, Shares Issued |
300,000
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Common Stock [Member] | Subsequent Event [Member] |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Subsequent Events [Line Items] |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Conversion of Stock, Shares Issued |
|
|
|
|
|
|
|
|
|
|
115
|
68,538
|
62,856
|
|
62,389
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Common Class A [Member] | Subsequent Event [Member] |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Subsequent Events [Line Items] |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Conversion of stock, shares converted (in shares) |
|
|
|
|
|
|
|
|
|
|
1,000
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|