Condensed Consolidated Statements of Operations (Q2) - USD ($) |
3 Months Ended | 6 Months Ended | ||
|---|---|---|---|---|
Jun. 30, 2019 |
Jun. 30, 2018 |
Jun. 30, 2019 |
Jun. 30, 2018 |
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| Income Statement [Abstract] | ||||
| Net Sales | $ 4,084,000 | $ 3,817,000 | $ 7,635,000 | $ 7,064,000 |
| Cost of Goods Sold | 2,421,000 | 1,384,000 | 4,082,000 | 3,329,000 |
| Gross profit | 1,663,000 | 2,433,000 | 3,553,000 | 3,735,000 |
| Operating Expenses: | ||||
| General & Administrative Expense | 4,571,000 | 665,000 | 6,004,000 | 1,351,000 |
| Share-Based Compensation Expense | 4,006,000 | 0 | 4,212,000 | 0 |
| Sales & Marketing | 3,412,000 | 1,512,000 | 5,597,000 | 2,819,000 |
| Other Operating Expenses | 937,000 | 958,000 | 1,721,000 | 1,899,000 |
| Total operating expenses | 12,926,000 | 3,135,000 | 17,534,000 | 6,069,000 |
| Operating loss | (11,263,000) | (702,000) | (13,981,000) | (2,334,000) |
| Other Income (Expense) | ||||
| Interest Expense | (62,000) | (43,000) | (124,000) | (66,000) |
| Loss on Acquisition | (149,988,000) | 0 | (149,988,000) | 0 |
| Change in Fair Value of Derivative Liability | (193,000) | 0 | (193,000) | 0 |
| Total other expense | (150,243,000) | (43,000) | (150,305,000) | (66,000) |
| Net loss | (161,506,000) | (745,000) | (164,286,000) | (2,400,000) |
| Preferred stock dividend | 27,000 | 0 | 27,000 | 0 |
| Net loss attributable to Common Stockholders | $ (161,533,000) | $ (745,000) | $ (164,313,000) | $ (2,400,000) |
| Weighted Average Number of Shares Outstanding (in dollars per share) | 30,638,048 | 11,497,128 | 21,202,188 | 11,497,128 |
| Loss per share, basic and diluted (in dollars per share) | $ (5.27) | $ (0.06) | $ (7.75) | $ (0.21) |
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- Definition Amount of loss associated with acquisition of business. No definition available.
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- Definition The aggregate costs related to goods produced and sold and services rendered by an entity during the reporting period. This excludes costs incurred during the reporting period related to financial services rendered and other revenue generating activities. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Amount of paid and unpaid preferred stock dividends declared with the form of settlement in cash, stock and payment-in-kind (PIK). Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition The amount of net income or loss for the period per each share in instances when basic and diluted earnings per share are the same amount and reported as a single line item on the face of the financial statements. Basic earnings per share is the amount of net income or loss for the period per each share of common stock or unit outstanding during the reporting period. Diluted earnings per share includes the amount of net income or loss for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period. Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef
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- Definition Aggregate net gain (loss) on all derivative instruments recognized in earnings during the period, before tax effects. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- References No definition available.
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- Definition The net amount of operating interest income (expense). Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Amount, after deduction of tax, noncontrolling interests, dividends on preferred stock and participating securities; of income (loss) available to common shareholders. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- References No definition available.
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- Definition Generally recurring costs associated with normal operations except for the portion of these expenses which can be clearly related to production and included in cost of sales or services. Includes selling, general and administrative expense. No definition available.
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- References No definition available.
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- Definition The net result for the period of deducting operating expenses from operating revenues. No definition available.
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- Definition The total amount of other operating cost and expense items that are associated with the entity's normal revenue producing operation. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Amount of income (expense) related to nonoperating activities, classified as other. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition The aggregate total amount of expenses directly related to the marketing or selling of products or services. No definition available.
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- Definition Amount of noncash expense for share-based payment arrangement. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Average number of shares or units issued and outstanding that are used in calculating basic and diluted earnings per share (EPS). No definition available.
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