Nature of business and summary of significant accounting policies - Cost of goods sold, Advertising, Freight out and Research and development (Details) - USD ($) $ in Millions |
12 Months Ended | |
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Dec. 31, 2021 |
Dec. 31, 2020 |
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| Accounting Policies [Abstract] | ||
| Increase in cost of goods sold | $ 4.2 | |
| Increase in cost of goods sold, percent | 16.00% | |
| Advertising expense | $ 9.4 | $ 5.8 |
| Disaggregation of Revenue [Line Items] | ||
| Research and development costs | 0.5 | 0.1 |
| Shipping and Handling | ||
| Disaggregation of Revenue [Line Items] | ||
| Cost of revenue | $ 1.8 | $ 1.5 |
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- Definition Cost of Revenue, Increase (Decrease) No definition available.
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- Definition Cost of Revenue, Increase (Decrease), Percent No definition available.
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- References No definition available.
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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition The aggregate cost of goods produced and sold and services rendered during the reporting period. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. No definition available.
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- Definition The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use. Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef
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- Details
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